Sheridan Herron is a final-year PharmD candidate at the Shenandoah University Bernard J. Dunn School of Pharmacy.
When I first decided to compete in this year’s APhA–ASP National Patient Counseling Competition, I never imagined just how transformative the experience would be. From the adrenaline rush of each round to the overwhelming joy of hearing my name announced as the national winner at the 2025 APhA Annual Meeting & Exposition in Nashville this past March, this journey has become a defining chapter in my pharmacy school experience.
Pressure builds each round
It all began with the preliminary round at my school. I remember spending hours mentally rehearsing each medication on the counseling list, determined to balance clinical accuracy with empathy. I knew that effective counseling wasn’t just about listing adverse effects or dosing—it was about making sure the patient felt heard, supported, and informed. Despite my nerves, I focused on simplifying complex medication instructions, addressing patient concerns with compassion, and building trust through clear communication.
The semifinal round pushed me even further. I was faced with a more complex case involving a patient hesitant to start a newly prescribed medication. I leaned heavily on skills we practiced in class—open-ended questions, active listening, and empathy. In that moment, I was reminded how powerful these techniques are in addressing patient fears and empowering them in their own care.
When I reached the final round, the pressure was undeniable. Everyone around me tried to ease the pressure by saying, “You should be proud to have made it into the top 10. No matter what happens, you’ve already done great!” And while I appreciated their encouragement, my response never changed: “That’s not enough for me.” I had worked hard, grown throughout the competition, and I knew I had more to give. I believed in my ability to make an impact.
Grateful for so much
When they announced me as the national winner, a flood of emotions took over—relief, excitement, disbelief, and most of all, gratitude. Grateful for the professors and mentors who encouraged me and helped me practice. Grateful for my parents’ unwavering support. And grateful for every patient interaction along the way that taught me how meaningful our words can be.
Counseling is essential care
This competition reaffirmed something I’ve always believed: Patient counseling isn’t just a step in the process—it’s essential care. Pharmacists are often the most accessible health care providers, with the irreplaceable ability to educate, reassure, and guide patients through difficult decisions. No technology can substitute genuine human connection.
As I prepare to enter the profession, this experience has left a lasting mark. It’s given me the confidence to advocate for patient education, lead by example, and never lose sight of the human side of pharmacy. Whether I’m counseling on a high-risk medication or answering a quick question at the counter, I’ll carry these lessons with me.
It’s made me better
To anyone considering entering the competition in the future—do it. Not just to win, but to grow. It’s one of the most rewarding things I’ve done as a student pharmacist, and I know it’s made me better. And to those from small towns like mine—never underestimate the strength your roots give you. Our communities may be small, but our potential is limitless.