Generation Rx Award Of Excellence

2024 Generation Rx Award of Excellence Recipient

James Douglas Thornton, PharmD, PhD, BCPS

Photo of James Douglas Thornton

Dr. Thornton is an Associate Professor of Pharmaceutical Health Outcomes and Policy and Director of the Prescription Drug Misuse Education and Research (PREMIER) Center at the University of Houston College of Pharmacy. Dr. Thornton practiced as a board-certified, clinical pharmacist while completing his Ph.D. in Health Services and Outcomes Research at West Virginia University. Before finishing the Ph.D. in 2017, he graduated from the West Virginia University School of Pharmacy with a professional pharmacy degree (Pharm.D.) and completed a post-graduate year-1 pharmacy practice residency at Saint Mary’s Medical Center in Huntington, W.V. His research focuses on optimizing the management of pain and opioid use disorder though the effective use of medications and related health care services. He is currently working with multiple funders including NIH, SAMHSA, and the Texas Health and Human Services Commission to prevent prescription drug misuse in Texas and beyond. He represents Region 3 (the greater Houston area) on the Texas Opioid Abatement Fund Council.


The GenerationRx Award of Excellence was established in 2011 to recognize a pharmacist who has demonstrated a commitment to the mission of substance abuse education. This award is made possible through a restricted endowment from the Cardinal Health Foundation.

Evaluation Criteria

The nominee must be an APhA pharmacist member. Self-nominations are allowed for this award. Current members of the APhA Award Committee are not eligible. Applications will be evaluated based upon the following criteria (listed alphabetically, not in rank order):

  • Community service
  • Impact on the profession through commitment to prescription drug abuse and misuse education that is targeted to youth, their parents, and older adults
  • Implemented prescription drug abuse and misuse education programs in their practice site and/or community that are informed by evidence-based research
  • Participation in other professional activities

Nomination process

The nominator is responsible for submitting a complete award nomination.

The nomination is to include the following items:

A letter from the nominator describing the most important achievements of the nominee and explaining why the nominee meets the criteria for the award

One letter of recommendation is required (letters from student pharmacists are accepted); a maximum of two additional letters accepted

A current curriculum vitae or detailed résumé

Selection process

The selection is made by an award committee appointed by the APhA Board of Trustees and is based upon careful review of complete nominations and the criteria listed above.

Nature of award

The GenerationRx Award of Excellence, endowed by Cardinal Health Foundation, is presented at the APhA Annual Meeting and consists of a crystal plaque (with the Cardinal logo), a complimentary APhA Annual Meeting registration and reimbursement for meeting-related travel expenses, according to current travel policies and up to the maximum amount budgeted by APhA.

Past recipients

2023 Adriane Irwin

2022 Heidi Eukel

2021 Charles Babcock

2020 Lucas Hill

2019 George Downs

2018 Charles Broussard

2017 Sarah T. Melton

2016 Jeffrey Bratberg

2015 Nathan A. Painter

2014 Leslie Shepard

2013 Anthony Tommasello

2012 Megan E. Thompson

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