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Washington, DC—The American Pharmacists Association (APhA) announced today the launch of a new brand identity, including a modernized website, redesigned logo, and a refined message on what the organization does and the motivation behind it: to serve, prepare, and fight for pharmacists in all practice settings.
The rebrand reflects APhA’s position as the foundational pharmacy organization and the only one that supports and represents the entire pharmacy profession. As pharmacy’s leading association, APhA empowers pharmacists, elevates pharmacy, and enhances patient care by offering the gold standard in education and practice advancement tools and resources. APhA's new website makes those assets easy and quick to access.
APhA Executive Vice President and CEO Scott J. Knoer, MS, PharmD, FASHP, said that the rebrand is part of APhA's strategy to transform pharmacy now and into the future. It also reflects the organization’s unwavering commitment to national advocacy for all pharmacists and their patients.
“Our new look and message, including a website reimagined to better accommodate busy pharmacists’ needs, demonstrate the unique value we bring to our members,” Knoer said. “APhA's new brand signifies a renewed commitment to being responsive and relevant to the members of a rapidly evolving profession.”
The new brand is a culmination of years of work and research on what’s important to APhA members, said APhA President Sandra Leal, PharmD, MPH, FAPhA, CDCES, to stay true to its legacy and bring it into the future.
“Our new brand will help us share who we are, what we stand for, and why it matters,” she said. “We’ve examined the profession’s history through a modern lens and adopted clear language that expresses APhA's passion in a bold new voice.”
Elements of the APhA brand include a contemporary logo that evolved from APhA's previous mortar and pestle design. A new tagline, “For Every Pharmacist. For All of Pharmacy,” reinforces the organization’s commitment to practitioners in every practice setting and at every stage of their careers.
View details of the new brand platform on the new APhA website.