A new survey shows high support for the Precision Medicine Initiative (PMI) Cohort Program, a landmark longitudinal research effort that aims to engage at least 1 million Americans to improve the ability to prevent and treat disease based on individual differences in lifestyle. According to the survey results, published online in PLOS One by NIH researchers, nearly 80% of respondents expressed support for the PMI Cohort Program after reading a short description of it, and more than 50% said they would definitely or probably participate if asked. "The survey findings do not support the idea that people from communities that have historically been understudied in research are not interested in participating in this cohort. In contrast, in each demographic group ..., at least 1 in 11 people (9%) said they would definitely participate if asked, would donate blood, and would take part for at least 10 years," the authors wrote. The survey involved about 2,600 people, randomly selected from a representative sample of the U.S. population.