The family of a woman who died last year of ovarian cancer is accusing Johnson & Johnson that it knew decades ago that talcum powder was linked to the condition. When the trial began on February 2, the plaintiff's attorney told jurors that J&J's internal documents will indicate that it knew of studies connecting talc use and ovarian cancer but continued to market the product. For its part, J&J says the woman's family cannot prove that talc caused her cancer, as she had several other risk factors, and it said a warning label would not have prevented her from using talc. The woman's family says that talc was a "contributing factor" to her cancer, and they will present as evidence research from 1982 which found that women who used genital talc had a 92% increase in ovarian cancer risk. While J&J notes that FDA found no link between talc and ovarian cancer in the mid-1990s, the American Cancer Society recommended in 1999 that women use cornstarch-based products for the genital area.