Walgreens partnership ties Balance Rewards to HSAs, health plans

Under a new partnership with Walgreens, clients of Alegeus Technologies will be able to increase consumer engagement by allowing members to earn Balance Rewards points for completing certain activities. These activities include making healthy choices, enrolling in and funding health savings accounts, and making certain purchases using their cards.

Under a new partnership with Walgreens, clients of Alegeus Technologies will be able to increase consumer engagement by allowing members to earn Balance Rewards points for completing certain activities. These activities include making healthy choices, enrolling in and funding health savings accounts, and making certain purchases using their cards. Alegeus clients will be able to customize their reward activities and will have the opportunity to accumulate Balance Rewards that can be redeemed on Walgreens purchases. "We are very excited by this agreement, because it gives our clients an expanded toolset to drive consumer engagement and incent desired behaviors," Alegeus' chief strategy officer, John Park, said.