Walgreens brings Cooler Screens' technology to 50 stores ahead of wider rollout

Following a successful pilot program, Walgreens is deploying a digital merchandising platform from Cooler Screens to 50 stores in Chicago. Cooler Screens offers a proprietary digital merchandising platform that replaces traditional cooler doors with Internet of Things-enabled screens.

Following a successful pilot program, Walgreens is deploying a digital merchandising platform from Cooler Screens to 50 stores in Chicago. Cooler Screens offers a proprietary digital merchandising platform that replaces traditional cooler doors with Internet of Things-enabled screens. Surveys from the six pilot stores found that more than 80% of surveyed shoppers thought the Cooler Screens technology made it easier to find products and that the products were more appealing. In addition, more than 90% preferred it over traditional cooler doors. Cooler Screens said that its platform does not gather or store personally identifiable shopper information.