Makers of overdose antidote visit Pittsburgh to raise awareness about drug

To raise awareness about naloxone in Pennsylvania, Adapt Pharma has started a campaign featuring local doctors. According to DEA, almost 5,500 Pennsylvanians died from drug overdoses last year.

To raise awareness about naloxone in Pennsylvania, Adapt Pharma has started a campaign featuring local doctors. According to DEA, almost 5,500 Pennsylvanians died from drug overdoses last year. Adapt Pharma, which is based in Pennsylvania, has launched TV ads in Pittsburgh and seven other selected areas, targeting prescription opioids and informing people about the availability of naloxone in local pharmacies, according to Thom Duddy, the company's vice president of corporate communications. A standing order issued by state Physician General Rachel Levine allows Pennsylvania pharmacies to distribute naloxone to anyone without a prescription. Duddy said Adapt Pharma chose to target Pittsburgh and the other areas because naloxone is available and affordable, local pharmacies stock the drug, and the cities have problems with opioid overdoses. Duddy noted that the company launched the awareness campaign because after talking to parents and spouses, they realized they "were completely unaware that there was a product like this that they could get and have in their home and give them peace of mind."