Johnson & Johnson to end talc-based baby powder sales in North America

Johnson & Johnson reports it will stop selling baby powder made with talcum in the United States and Canada. The move comes as consumer demand for the product declined amid safety concerns and as Johnson & Johnson faced a wave of lawsuits over the matter.

Johnson & Johnson reports it will stop selling baby powder made with talcum in the United States and Canada. The move comes as consumer demand for the product declined amid safety concerns and as Johnson & Johnson faced a wave of lawsuits over the matter. Thousands of lawsuits alleged that the company's talcum baby powder did significant harm and even caused cancer in women who used it over a period of many years; some of the lawsuits led to costly jury verdicts. The company said on Tuesday that it would allow existing bottles to be sold by retailers until they run out. Johnson & Johnson, which has always maintained that its talcum baby powder is safe, will continue to sell a cornstarch-based version of Johnson's Baby Powder in the United States and Canada. The company said demand for talcum baby powder is still high outside of the United States and Canada, so the product will still be available elsewhere in the world. Johnson & Johnson said it would continue to defend its talcum baby powder in court, calling allegations that the powder is unsafe "misinformation." Nathan Schachtman, a lawyer who defends product liability cases and spent decades handling asbestos-related claims, said that companies often agreed to settle lawsuits or discontinue products that they believed were safe in an attempt to soothe shareholders and win back public confidence.