J&J becomes first drugmaker to add prices to television ads

Johnson & Johnson will start adding the price of its medicines to television commercials by next month, becoming the first drugmaker to take that step. J&J will include both the list price of a product as well as potential out-of-pocket costs that patients will pay. HHS Secretary Alex Azar praised the move.

Johnson & Johnson will start adding the price of its medicines to television commercials by next month, becoming the first drugmaker to take that step. J&J will include both the list price of a product as well as potential out-of-pocket costs that patients will pay. HHS Secretary Alex Azar praised the move. Last May, Azar's office released a blueprint for reducing the cost of drug prices, which included a proposal to require disclosure of list prices in television advertisements for drugs. "We commend Johnson & Johnson for recognizing the value of informing consumers about list prices and for doing so voluntarily. We call on other manufacturers to follow their lead," Azar said in a statement.