'Flip the Pharmacy' campaign helps to enhance patient care beyond prescriptions

A group of 44 independently owned community pharmacies in Nebraska hopes to find ways to enhance patient care beyond filling prescriptions. The group is launching a campaign called "Flip the Pharmacy" to achieve a more long term approach to providing better health care.

A group of 44 independently owned community pharmacies in Nebraska hopes to find ways to enhance patient care beyond filling prescriptions. The group is launching a campaign called "Flip the Pharmacy" to achieve a more long term approach to providing better health care. Staci Hubert, Nebraska Enhanced Services Pharmacy Network Lead Luminary, says pharmacies wants to provide more of a value-based care system for their patients. She explains, "It's basically looking more as a teamwork with your physician trying to keep information flowing. We do see patients probably 35 times a year, where they see their physicians maybe 3." Pharmacists also will focus on curbing medical-related costs. Chris Watts, pharmacist at Valley Pharmacy, notes: "So, we're trying to leverage that relationship to improve patient outcomes," asking "how can we effect what they're doing with the treatments with the doctor and enhancing that instead of just giving them the prescription and saying goodbye." Watts says he hopes the new campaign will demonstrate to his patients and insurance companies how dedicated pharmacists are to improving the overall health and wellness of their patients.