Flavors of e-cigarettes used by American youth

Mint and mango are the most popular flavors of JUUL e-cigarettes among U.S. teenagers, new research shows. The study used data from the Monitoring the Future (MTF) study, a nationally representative samples of U.S. 8th-grade, 10th-grade, and 12th-grade students earlier this year.

Mint and mango are the most popular flavors of JUUL e-cigarettes among U.S. teenagers, new research shows. The study used data from the Monitoring the Future (MTF) study, a nationally representative samples of U.S. 8th-grade, 10th-grade, and 12th-grade students earlier this year. A randomly selected third of the more than 42,500 MTF respondents were asked which JUUL flavor they used most often. According to the data, mint and mango were ranked first and second, respectively, among 10th and 12th graders, while mango was the most popular among 8th graders, followed by mint. Fruit flavoring was ranked third for all three grades surveyed, while menthol was among the least popular. While JUUL voluntarily suspended sales of their product in flavors excluding tobacco, menthol, and mint, the researchers note the new "findings raise uncertainty whether regulations or sales suspensions that exempt mint flavors are optimal strategies for reducing youth e-cigarette use."