FDA warns company for selling e-liquids that resemble kid-friendly foods

FDA on Thursday issued a warning letter to Electric Lotus LLC for selling nicotine-containing e-liquids used in e-cigarettes with labeling and/or advertising that cause them to resemble kid-friendly food products, such as cereal, candy, and peanut butter and jelly.

FDA on Thursday issued a warning letter to Electric Lotus LLC for selling nicotine-containing e-liquids used in e-cigarettes with labeling and/or advertising that cause them to resemble kid-friendly food products, such as cereal, candy, and peanut butter and jelly. The action is part of the agency’s ongoing effort to protect kids from tobacco products. Electric Lotus—a manufacturer, distributor, and retailer, based in Redlands, California—was also cited for illegally selling products to a minor, for failing to list its products with FDA, and for selling e-liquids without the required FDA premarket authorization. All of the products identified in the warning letter are adulterated and misbranded because they do not have required FDA premarket authorization. FDA has requested that the company respond within 15 working days to describe how it intends to address the agency's concerns. Failure to correct violations may result in further action such as seizure or injunction. In addition, misbranded or adulterated products imported into the United States are subject to detention and refusal of admission. This new warning letter is part of series of actions over the past several months to address an epidemic growth in the use of e-cigarettes by children and disturbing evidence of illegal sales of e-cigarettes to youth. These actions include steps to target the kid-friendly marketing and appeal of these products.