CVS Pharmacy launches campaign to increase awareness of sun safety and skin health

CVS Pharmacy has unveiled the Long Live Skin campaign, an effort to focus on proper sun safety during May, Skin Cancer Awareness Month.

CVS Pharmacy has unveiled the Long Live Skin campaign, an effort to focus on proper sun safety during May, Skin Cancer Awareness Month. The initiative will continue through the summer and will include in-store signage with information and tips on sun protection and skincare, videos with skincare advice, and special weekly ExtraCare offers on skin- and sun-care items. "We are proud to launch the Long Live Skin campaign to educate and engage consumers around skincare, and this program is a natural extension of CVS Pharmacy's ongoing efforts to help customers on their path to better health," said Judy Sansone, Senior Vice President of Front Store Business & Chief Merchant at CVS Pharmacy. "Taking good care of your skin is part of taking care of your health, so we're making it easier than ever for our shoppers to access the information and products they need, including those with greater skin health benefits." CVS Pharmacy and Johnson & Johnson have teamed up with the American Cancer Society (ACS) to create exclusive content for in-store signage, CVS.com, and the CVS Pharmacy circular. J&J will donate $1 for every Neutrogena or Aveeno product with SPF 15 or higher purchased from June 18-24 to the ACS to help prevent skin cancer.