CDC's successful <i>Tips From Former Smokers</i> campaign returns

A new series of blunt, hard-hitting ads will launch the ninth year of CDC's Tips From Former Smokers campaign today. The initiative, launched in 2012, profiles real people who are living with serious long-term health effects due to smoking cigarettes and secondhand smoke exposure.

A new series of blunt, hard-hitting ads will launch the ninth year of CDC's Tips From Former Smokers campaign today. The initiative, launched in 2012, profiles real people who are living with serious long-term health effects due to smoking cigarettes and secondhand smoke exposure. This year's ads also show the effect of smoking on family members, including the effect of caring for a loved one with a smoking-related illness. "These powerful new stories from former smokers illustrate the impact of living with real-life health consequences from smoking and how their illnesses affect their loved ones," said CDC Director Robert R. Redfield, MD. "We are thankful to these brave individuals for sharing their stories, and we are proud to continue the Tips campaign which has helped so many people quit smoking." The Tips ads will run from March 23 through October 4 on national cable and network television, streaming radio, and online. Cigarette smoking is the leading cause of preventable disease and death in the United States, taking the lives of more than 480,000 individuals every year. During 2012-18, more than 16.4 million people who smoke attempted to quit, and about 1 million successfully quit because of the Tips campaign.