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Trump's anti-opioid advertising campaign needs millions

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President Trump’s plan to use an aggressive advertising campaign to help stem the opioid crisis will need a major increase in funding, but it currently is not clear if the money for the initiative will come. Gov. Chris Christie of New Jersey, who led the president's opioid commission, says the onus is on Congress to provide the funding.

President Trump’s plan to use an aggressive advertising campaign to help stem the opioid crisis will need a major increase in funding, but it currently is not clear if the money for the initiative will come. Gov. Chris Christie of New Jersey, who led the president's opioid commission, says the onus is on Congress to provide the funding. However, it often takes time to get additional funding through Congress. Advocates say millions of dollars will likely be needed to support a national media blitz, which has emerged as one of many key components to address the crisis. They also stress that an advertising campaign will not solve the problem unless it is part of a more comprehensive approach that includes bolstering treatment, changing opioid prescribing patterns, and more. A national education campaign for opioids could be modeled after an FDA effort to prevent youth from using tobacco, the White House opioid commission wrote in its report, adding that evaluations showed the campaign had a positive effect. From January 2013 to March 2016, the campaign's price tag was $247 million. The money for the initiative came from user fees that Congress mandated on the tobacco industry.

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http://thehill.com/policy/healthcare/358720-trumps-anti-opioid-advertising-campaign-needs-millions

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