WASHINGTON, DC – The American Pharmacists Association (APhA) announces the retirement of Frank Bennicasa, APhA Publisher. Bennicasa’s retirement will be effective at the end of 2012.
Bennicasa took the role of Publisher at APhA in 2005. At the time, Pharmacy Today was a newspaper-style publication that was just breaking even financially. He quickly embraced APhA’s vision of pharmacists as medication therapy management experts and led the effort to re-make Pharmacy Today into a monthly publication highlighting this role. Bennicasa redesigned and transformed the publication from a newspaper-style publication to an “A” size publication and eventually to a ‘perfect bound’ publication, this past January. He also recalibrated the publication’s circulation and established a strategy for growth into the electronic advertising sphere. Bennicasa is a proponent of APhA and has led the advertising sales team to success with all APhA’s periodicals, including Journal of the American Pharmacists Association, Student Pharmacist and Pharmacy Today Annual Meeting Edition.
“Frank’s work has directly impacted the lives of many practicing pharmacists and those of us at APhA,” stated APhA Senior Vice President Communications Karen K. Tracy. “Frank has provided distinguished leadership and service in his responsibilities with three publications that are very highly regarded and the most widely read pharmacy periodicals in the United States. He has had an important influence in the continuing education of the nation’s pharmacists and the expansion of their professional practice roles. Frank has contributed to greatly enhanced readership and financial growth of Pharmacy Today and the results of his work have been nothing short of transformational. We wish Frank all the best and continued good health as he ventures into his retirement years.”
Prior to APhA, Bennicasa served in similar positions at two of the pharmacy industry’s other leading publications. Immediately prior to APhA, Bennicasa supported the growth of U.S. Pharmacist to an industry market leader and helped develop the niche of “clinical and education” publications for pharmacists. Before that, Bennicasa worked with Pharmacy Times to develop their competitive plan and improve their marketplace position.
APhA will initiate a search process to identify qualified candidates to succeed Bennicasa. An official announcement containing details of the position and search process will be released. Bennicasa will work with the candidate to ensure a smooth transition.
About the American Pharmacists Association
The American Pharmacists Association, founded in 1852 as the American Pharmaceutical Association, is a 501 (c)(6) organization, representing more than 62,000 practicing pharmacists, pharmaceutical scientists, student pharmacists, pharmacy technicians and others interested in advancing the profession. APhA, dedicated to helping all pharmacists improve medication use and advance patient care, is the first-established and largest association of pharmacists in the United States. For more information, please visit www.pharmacist.com.