Marketing for Pharmacists, second edition, presents new marketing techniques and ideas that will make student pharmacists, pharmacists, and pharmacy managers more effective in meeting their patients’ needs and wants. Pharmacists in all settings can use the marketing ideas and techniques in this book to build their practices, develop innovative services, and generate business for their employers or organizations. Each chapter ends with a list of questions to help readers apply the information to their own practice, as well as activities for more in-depth learning and skill development.

Key Features:
Readers will:
--Gain an appreciation for the need to market pharmacy services
--Learn key methods for designing and assessing services
--Develop an understanding of different marketing strategies and their advantages and disadvantages, as well as how to segment markets for pharmacist services
--Learn how to develop a marketing plan and a promotional plan
Each chapter includes chapter questions, activities, and suggested further readings.
An instructor’s manual is available in a PDF format and supplemental classroom resources are available as PowerPoint slides.

Table of Contents:
Preface
Acknowledgments

Part I: Foundations of Marketing
Chapter 1: Introduction to Marketing
Chapter 2: Important Marketing Concepts

Part II: Marketing Pharmacist Services
Chapter 3: Characteristics of Services
Chapter 4: Managing Service Performance
Chapter 5: Designing Pharmacy Services

Part III: Consumer Behavior
Chapter 6: Consumer Behavior
Chapter 7: Consumers’ Evaluation of Service

Part IV: Marketing Strategy
Chapter 8: Strategic Marketing Planning
Chapter 9: Marketing Strategies

Part V: Segmentation and Promotion
Chapter 10: Market Segmentation
Chapter 11: Marketing Communication

Part VI: Pricing and Placing Pharmacist Services
Chapter 12: Pricing Pharmacist Services
Chapter 13: Channels of Distribution

Index