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Pharmacy Professionalism Toolkit for Students and Faculty
Provided by the APhA-ASP/AACP Committee on Student Professionalism

AACP

NEW STUDENTS
Outside Speakers to Reinforce Messages

Description of activity
Many schools use opportunities, such as forums, convocations, and White Coat ceremonies, to invite outside speakers to address student pharmacists. Some schools also hold monthly speaker events during the lunch hour. During these presentations, the outside speakers may have the opportunity to reinforce messages regarding professionalism. Speakers may include experienced health professionals, faculty, or patients with chronic or terminal conditions who share their perspective on what services they found helpful or harmful.

Rationale
The use of outside speakers reinforces messages from faculty members or current students, and adds to the credibility of those messages. Students typically appreciate an outside voice (some times more than a school-related speaker) articulating the ideals of professionalism. These visits also provide an opportunity for outside speakers to learn about issues within the academy and to meet with and learn from students.

Areas of professionalism addressed
Professionalism issues addressed here are located in a variety of settings including practice sites or research specialties of the guest speaker.

Special issues involving planning / promotion / implementation
Consider inviting speakers from within the pharmacy profession, other health profession disciplines, and other professions. Planners should communicate with presenters prior to their presentations to both understand what they will be discussing and to brief speakers on relevant issues or concerns of the anticipated audience. This approach will help the presenters target their presentations to meet specific needs of the audience.

Examples of programs and resources
2004 AACP School Poster:
“Developing Professionalism Through the Official and Unofficial Curriculum.”
Regina G. Caldwell, Dwaine K. Green, Phyllis E. Nally, Peggy Piascik and William C. Lubawy, University of Kentucky.

Reference
Purkerson Hammer D. Professional attitudes and behaviors: The “As and Bs” of professionalism. Am. J. Pharm. Educ. 2000; 64:455-464.

Checklist of planning steps

___   determine purpose of outside speakers and areas to be addressed (conduct a needs assessment by surveying faculty and students)
___   planning should begin 3 months ahead of time
___   select topics, appropriate dates, venues (large group, small seminars), and target audiences
___   collect a list of appropriate speakers to address selected topics
___   talk with people who may know or may have heard the speaker
___   collaborate with other schools about topics/programs which have been successful at their
respective campuses
___   recruit outside speakers
___   communicate with the speaker to clarify specific topic, date, venue, and audience
___   promote the presentation at least 3 months prior to event; heavy promotion in last 6 weeks
___   arrange all aspects of presentation (AV needs, food, reception space, etc)
___   evaluate the success of the program and make recommendations for future presentations
___   follow-up with a thank you note to speakers, and seek their feedback as well.

Student Orientation
Professionalism Orientation Booklet
Peer Mentoring Programs
Introduction to Student Pharmacy Organizations
White Coat Ceremonies
Public Affirmation of Professionalism
Service Projects in Community
Charity Fundraisers
Outside Speakers to Reinforce Messages
Introductory Pharmacy Courses
Student Portfolio Process
Integration into Residence Life Programs
Issues for 0-6 Programs
Issues for Distance Learning Programs
Issues for Religious-Affiliated Programs
Pharmacy Professionalism Toolkit Home